CPD Accredited · Award-Winning Training
Transform Your Words Into Results
Expert training in content writing and digital marketing - friendly, comprehensive and tailored to your needs.
"I've trained hundreds of businesses and written thousands of articles. Now it's your turn."
Training Programmes
Courses & Workshops
Write & Publish Your Own Book in a Month
From blank page to published author in just four intensive days. Includes proofreading, editing, formatting for print, and a special launch party and book signing — just for you.
Writing for Your Customer
A deep dive into persona development, customer journey mapping, and content creation — all targeted at your unique customers. Walk away with a content strategy that actually works.
Email Marketing
Master the art of automating your emails and crafting messages that genuinely engage. From welcome sequences to nurture campaigns — learn to make email your most powerful channel.
Introduction to Automation
Discover which tools can simplify your daily routine across email, social media, meetings, podcasts, and content creation. Work smarter, not harder.
Tailored Digital Marketing Training
Every business is different. Gemma can design a bespoke digital marketing training programme tailored precisely to your goals, team, and industry.
About Gemma
Two decades of words that work.
Gemma Pybus is a senior lecturer at the University of West London, director of Digital Groundwork Ltd., and one of those rare people who genuinely loves both the craft of writing and the science of digital marketing.
Over 20 years, she has written books and articles for hundreds of individuals and businesses — fiction and non-fiction — on topics ranging from archaeology to blockchain technology, cosmetic surgery to cranes. She has co-authored, ghost-written, and published her own award-winning books, presented at the Frankfurt and London international book fairs, and has first-hand self-publishing experience.
As a trainer, Gemma has worked with businesses from worm farms to international airlines, delivering CPD-accredited training to hundreds of local and national businesses, as well as students from BTEC Level 2 to MSc level.
New Book
Unlocking Search Intent
Your Guide to Online Relevance
"The book that changes how you think about your customers online."
Understanding what your customers are really searching for is the foundation of every successful digital marketing strategy. This book gives you the tools, frameworks, and confidence to get it right.
Ready to get started?
Whether you want to write your first book, sharpen your digital marketing skills, or transform how you connect with customers — I'd love to help. Get in touch and let's talk about what's right for you.
20+
Years of writing experience
100s
Businesses trained
5
Specialist courses
CPD
Accredited training